Sales Performance International Expands Life Sciences Focus
Key Executive to Lead Expansion into Rapidly Changing Market
CHARLOTTE, N.C., October 27 2011 -- Sales Performance International (SPI), a global sales training and performance improvement firm, announced today the hiring of Brad Ansley as the new Director of Life Sciences. The addition of Mr. Ansley is in response to a growing life sciences customer base globally for SPI, as well as rapidly evolving sales models in the industry.
According to Ansley, “Several factors are at work in the life sciences industry that are changing business models and the way companies must sell. Specifically, the downsizing of the industry is placing pressure on representatives to have a higher level of business acumen to manage a broader portfolio of products and services. Additionally, customers expect representatives to deliver value by doing more than selling a product. They’re expected to help the customer achieve success by understanding their value drivers and provide solutions that optimize outcomes.”
Mr. Ansley comes to SPI following a two decade sales and management career with Merck & Co, and Warner Development, a life sciences sales training and consulting firm. He brings extensive experience in the integration of “evidence based medicine” with selling methodologies.
“We’re delighted to have Brad join our team as we expand our reach in the life sciences industry,” according to Keith Eades, CEO of SPI. He brings the ideal blend of industry and sales acumen to the table – which will allow us to refine our life sciences offerings even further.” Mr. Eades adds, “With our expanded presence in Europe and China, SPI is well positioned to work with global life sciences companies. This is especially important as companies focus on emerging markets to drive revenue growth.”
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