83% of executives in the initial study have “partner-level” relationships with at least one key supplier, but nearly half felt they do not derive any benefits from such a relationship
On average, it takes 9 attempts to actually connect with senior executives on the phone, yet…
- 48% give up after the first contact attempt
- 28% more give up after attempt #2
- 7% more give up after attempt #3
- 5% more give up after attempt #4
- 4% more give up after attempt #5
- 92% GIVE UP BEFORE CONNECTING