87% of sales and marketing leaders rate themselves average or below average at generating demand
(Sirius Decisions)

In 2005 companies rating themselves as Dismal or Poor (in lead generation) increased by 20% (CSO Insights)

Over 75% of leads are not followed up on properly
(Sirius Decisions)

46% of leads are generated by sales professionals
(CSO Insights)

15% of leads generated by marketing are “sales ready” (Marketing Sherpa)