The World’s Leader in
Sales Performance Optimization

Sales Performance International (SPI) is a global sales performance improvement  firm. We help the world’s leading companies drive predictable revenue and  profitability growth by optimizing sales organization performance.  Founded in 1988, SPI has been the leader in helping global companies apply  process and methodologies to transition from selling products to marketing and  selling high-value, customer-focused solutions.

Our extensive sales performance expertise, deep industry knowledge, global  resources, and verified results uniquely position SPI as the go-to firm for  organizations seeking to gain a competitive edge by how they sell.  SPI has assisted more than 1,500,000 sales and management professionals in more  than 55 countries and 15 languages to achieve higher levels of sales  effectiveness.

Key Differentiators

  • Data-Driven Optimization

    We offer the industry’s only analytics-based Sales Performance Improvement Platform that integrates Talent Analytics, Adaptive Learning, and Sales Enablement — to align and optimize sales with specific, measurable goals of YOUR business.

  • Solution Selling®

    We are the proprietary owners of the “gold standard” sales process and methodology, a proven approach to consultative selling and becoming a trusted adviser with your customers.

  • Award Winning Content

    Our extensive sales and marketing content (over 40 skill areas) spans all key planning, execution, and management disciplines - in multiple modalities. SPI has been recognized nine consecutive years by TrainingIndustry.com as world leading provider of sale training and transformation.

  • Proven Outcomes

    Independent research demonstrates that our customers attain significant, year-over-year improvement in key sales metrics, including quota attainment, deal size, and time-to-productivity.

  • Global Reach

    We have educated more than 1,000,000 sales professionals in more than 50 countries and 14 languages, and can truly meet the needs of global enterprises.

  • One-Size-Fits-One

    All aspects of our approach are adaptive and aligned with your business and best practices for a unique selling edge. We align talent requirements to your goals, adapt learning to critical competencies, and focus enablement on highest payback capabilities.

  • Certified Measurement

    We believe in measurable results, and have one of the sales training industry’s only independently certified measurement models.

We offer the industry’s only analytics-based Sales Performance Improvement Platform that integrates Talent Analytics, Adaptive Learning, and Sales Enablement — to align and optimize sales with specific, measurable goals of YOUR business.

We are the proprietary owners of the “gold standard” sales process and methodology, a proven approach to consultative selling and becoming a trusted adviser with your customers.

Our extensive sales and marketing content (over 40 skill areas) spans all key planning, execution, and management disciplines - in multiple modalities. SPI has been recognized nine consecutive years by TrainingIndustry.com as world leading provider of sale training and transformation.

Independent research demonstrates that our customers attain significant, year-over-year improvement in key sales metrics, including quota attainment, deal size, and time-to-productivity.

We have educated more than 1,000,000 sales professionals in more than 50 countries and 14 languages, and can truly meet the needs of global enterprises.

All aspects of our approach are adaptive and aligned with your business and best practices for a unique selling edge. We align talent requirements to your goals, adapt learning to critical competencies, and focus enablement on highest payback capabilities.

We believe in measurable results, and have one of the sales training industry’s only independently certified measurement models.

Awards & Recognition

  • Awarded Training Industry's annual Top Sales Training Companies Award 9th consecutive year.

  • Recognized in CIO Review’s Top 100 Most Promising Big Data Companies for 2014

  • Named in Selling Power Magazine’s Top 20 Sales Training Companies Award 3rd consecutive year.

Clients & Industries We Serve

We are proud to have worked with a multitude of businesses in many different industries worldwide.

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Global Reach & Partners

Sales Performance International has worked with companies in over 50 countries around the world and in 14 languages to achieve higher levels of performance.

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Global Professional Services & Training

We serve clients around the world, helping your organization achieve sustainable and measurable sales performance improvement and revenue growth.

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Executive and Professional Global Leadership

Global thought-leaders in sales performance improvement and optimization. 

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Community Engagement & Sponsorship

Give back and engage in social outreach within our global and local communities  through volunteering, sponsorship and community campaigns.

At Sales Performance International we believe we can achieve anything in life as long as we help others achieve what is important to them first. With this philosophy at our core, helping our client’s achieve measurable results to their sales challenges and improving our local communities drives everything we do.

"Our greatest asset is our people!"

At SPI, we attribute our success to many factors, including paying attention to our customers, offering superior products and services, and providing results-oriented implementation. But our greatest asset is our people