Keith Eades, Founder and CEO

Keith is the founder and CEO of SPI. He helped revolutionize sales over the past thirty years, and is a leading authority on Solution Selling® and helping companies transition from product to solution-led sales.

Keith has authored several bestselling books, including The New Solution Selling, The Solution-Centric Organization, and most recently, The Collaborative Sale. Keith is a prolific speaker, and has motivated thousands of professionals across the globe to rethink their sales and marketing approach.


Jurgen Heyman, Global Chief Operations Officer

Jurgen joined Sales Performance International in January 2011 to head our European Operations in Brussels. His passion for process and client success led to his promotion into his current role of overseeing SPI’s global operations.

Jurgen is an expert in buyer-aligned sales process development and value-based customer conversations. He has led client relationships and served as a lead consultant to numerous large global clients. He is a regularly invited guest speaker in business school programs and a coach for technology startups.


Dario Priolo, Chief Marketing Officer and Demand Generation Practice Leader

Dario leads SPI’s marketing and demand generation team, and runs SPI’s demand generation practice. He has over 15 years of experience as a CMO in global technology and professional services firms.

Dario is an expert in business-to-business buyer behavior, content and digital marketing transformation, go-to-market strategy, and executive-level demand generation. He is a passionate researcher, publisher, and speaker on these topics, and actively consults with clients that offer professional services and SaaS technology business solutions.


Tim Sullivan, Director of Business Development

Tim brings over 25 years of sales, marketing, and management consulting experience to his role as Director of Business Development at Sales Performance International. He brings a wealth of knowledge in the areas of sales process, account management, and sales management effectiveness.

Tim is especially gifted working with clients in the early stages of a project to identify the root cause of their sales performance issues and crafting solutions that make sense in their unique situation. Tim is a sought-after speaker and author on advanced sales and marketing topics, and is co-author of The Solution Selling Fieldbook and The Collaborative Sale.


Robert Kear, VP of Innovation Development

Robert leads product development and innovation at SPI. He has more than 20 years of extensive, hands-on experience in all facets of technology management, including marketing, sales, software engineering, professional services deliver and P&L accountability.

Robert is a published author of distinguished thought leadership white papers, and articles in leading industry trade periodicals. Additionally, he teamed with SPI founder, Keith Eades, in the co-authorship of The Solution-Centric Organization.


Lawrence Lee, General Manager of SPI Greater China

Lawrence is SPI’s General Manager in Greater China. He was born in Hong Kong and has over 30 years of international experience in senior management positions.

Lawrence has had extensive involvement in environmental, telecommunication, consumer electronics, and training industries. He also has experience in selling, sales force management, strategic partnerships, market operations, and organization alignment.


Doug Handy, Chief Financial Officer

Doug is SPI’s Chief Financial Officer. Since 1999, he has been responsible for the overall financial management of the company. Doug manages day-to-day activities including financial reporting, treasury management, accounting, IT, forecasting, planning, and investor relations.



Sean DesNoyer, VP of Customer Success

Sean is responsible SPI’s “Voice of the Customer” program and overall quality control. He is passionate about customer success and actively works with clients to ensure that they maximize their return on investment with SPI.




Steven Vantongelen, Corporate VP of SPI Europe

Steven is the Corporate VP of SPI Europe. He has worked with senior management teams of leading edge organizations including Dell, Dimension Data, Business Objects, Exxon, Versatel, and Siemens Business Services. Steven has held several sales and management roles and has personally coached sales executives, sales management, and general management on the principles of personal success, sales, sales management, and Solution Selling®.

Free Reference Chart

This chart illustrates the 3 sales personae needed to align with today’s buyer, enabling sellers to collaborate as equals – and win more business.