In this brief video, Olivier Poulin, Sales and Marketing Manager Benelux for Fujirebio Europe, explains why his organization selected SPI and Solution Selling.

“Well, the decision was taken before I joined Fujirebio. What we were looking for was a way to introduce solution selling, the sales process, but without adding too much complexity,” Olivier explains.

He continues, “We have gotten the training. I myself had the training. We adapted our CRM system. We developed a lot of tools connected to the CRM system and I can say that that is working without adding complexity, meaning that you can keep focus to the customer facing time. That’s basically what we see.”



Category

Carrie Brown
Author:
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

Add Your Comment: