In this brief video, Olivier Poulin, Sales and Marketing Manager Benelux for Fujirebio Europe, explains why his organization selected SPI and Solution Selling.

“Well, the decision was taken before I joined Fujirebio. What we were looking for was a way to introduce solution selling, the sales process, but without adding too much complexity,” Olivier explains.

He continues, “We have gotten the training. I myself had the training. We adapted our CRM system. We developed a lot of tools connected to the CRM system and I can say that that is working without adding complexity, meaning that you can keep focus to the customer facing time. That’s basically what we see.”


Carrie Brown
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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