It is painful when everyone on the sales team seems to be working in their own way, with no agreed-upon sales language or process.
It is especially painful when you put good people into a situation with bad processes, and see their frustration boil over as they attempt to navigate a system that doesn’t work. This chaos takes an enormous toll on sales team performance, predictability, and profitability.
We design and implement sales processes aligned with how your buyers buy. Whether your selling situation is simple and straightforward or highly complex, we can define your buyers’ behaviors and preferences, and then identify optimal sales process stages and activities that align effectively. There is no “one size fits all” sales process – it is crucial to fine-tune your processes to fit your unique culture and enable their execution in your CRM system.
Well defined and buyer-aligned sales processes gives sales managers a standard to objectively evaluate opportunities and coach reps to success. They also provide a foundation to integrate effective sales tools and sales support programs.
Our sales process consulting work will bring order and predictability to your selling efforts.