In a brief video, SPI partner Phil McCrory explains why some sales people and sales leaders believe the word process is a four letter word. Phil notes, “I am a believer in process, or perhaps more appropriate words or phrases to use are consistency or common language.” Phil goes on to explain while it’s important to have a conscious process for your sales organization, flexibility is also important. He asks, “If you don’t have a common language or process in place, how do you know if anyone is being flexible off of that process, and/or what steps are required to move an opportunity forward?” Learn more on how to improve your sales process by contacting SPI today.


Carrie Brown
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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