In this brief video Phil McCrory, founder and president of McCrory & Company, an SPI gold certified partner, describes a past experience in which fear of change stopped him from a purchase and he explains how that same fear of change can possibly scare away your prospects.



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Carrie Brown
Author:
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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