The Life Sciences industry is a pillar of public health, but today’s physicians want a sales representative who can prove it . Healthcare providers increasingly demand that reps from pharmaceutical, medical device, and related companies show clinical data that supports their claims. Physicians expect reps to be resources with a deep understanding of evidenced-based medicine and clinical research.
Jason Miller, Sr. Manager of Sales Training and Development at Pamlab, could see this trend gaining steam. His company develops prescription medical foods, and he noticed a steady decline in his reps’ access to physicians.