Many organizations have been strongly influenced by the notion of “inbound marketing” that was made popular by HubSpot, about five years ago. As you probably know, the philosophy behind inbound marketing involves creating content, such as blog articles, ebooks, and presentations, that is intriguing to potential buyers whom you want to target. The content is optimized to be found by search engines and promoted widely on social media platforms, such as Linkedin and Twitter.
12 ESSENTIAL STEPS FOR MORE EFFECTIVE DEMAND GENERATION
Effective Demand Generation involves understanding buyer’s needs or initiatives and positioning how you fulfill them better than your competition.Download this useful eBook that illustrates 12 ways to more effectively create demand at your organization.