Watch our recent webinar sponsored by European Business Awards


In our recent survey of European business leaders, we discovered many struggle with building and maintaining a strong sales force. Consider the following:

  • 55% Struggle recruiting and retaining good sales people
  • 42% Report longer sales cycles with more people influencing the decision
  • 33% Tell us that buying processes have dramatically changed, and this has impacted the role of the sales person in the transaction
  • 35% Have serious difficulties differentiating their offerings, and the increased importance of the sales person on creating a differentiated experience
  • 45% Struggle to find profitable new business

While these are significant challenges, they are not insurmountable. In this recent webinar, Sales Performance International’s CMO, Dario Priolo, shares his experience working with some of the world’s largest and most successful companies in addressing each of these issues. In particular:

  • Leveraging competency models, assessments and coaching to improve sales hiring and retention
  • Strategies for managing high-value complex sales with multiple decision makers
  • Aligning your go-to-market strategy with buyer behavior for greater efficiency and effectiveness
  • Creating a culture of sales excellence through continuous learning and improvement versus a one-time event
  • A demand generation framework to align sales and marketing around the new business goals and buyer behavior

Carrie Brown
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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