SPI has developed a comprehensive world-class Solution Marketing framework that is built around a simple step-by-step Transformation Roadmap that clearly identifies the key processes and best practices for world-class solution marketing.
In addition the Solution Marketing framework includes proven methodologies as well as training and consulting services that help product-centric marketing organizations truly become world-class solution marketing organizations.
These services include strategic briefings, proven methodologies, training, and consulting and solution focused tools that help marketing executives and sales managers accelerate their organizational transition from product-centric marketing to solution-centric marketing, regardless of the selling methodology adopted by their sales organization.
SPI offers the following programs:
Solution Selling® Messenger™ is a revolutionary web-enabled methodology that simplifies and enhances the problem-solution mapping process and automatically generates a variety of solution-centric sales conversation and enablement tools that marketing can easily customize to meet your company's specific branding requirements.
Solution Selling® Messenger™ Prototype Service SPI’s step by step prototype service gives you a simple, quick, and inexpensive way to evaluate Solution Selling Messenger and improve some of your messaging and sales enablement tools in the process.
Solution Marketing Transformation Workshop This three-hour executive workshop teaches marketing and sales leadership teams how to transform marketing to better support a solution-centric sales approach.
Solution Marketing Transformation Implementation and Coaching Services SPI has developed several customizable services to help marketing leadership implement and accelerate the products to solutions transformation.
Sales Tool Build Workshop Create customized Solution Selling tools to reflect real world products and solutions, making training more relevant and providing useful execution tools for key stages in the sales process.
Solution Messaging Workshop This hands-on workshop helps marketers develop tactical messaging and sales tools that directly support the Solution Selling methodology.
