It’s no secret that the way B2B buyers buy has significantly changed in recent times and this trend continues to evolve. In order to stay up to date, sales and marketing must also adapt and align their activities with those of their buyers. Increasingly, this means that companies must work on their digital activities and incorporate them into their overall strategy. Sales and marketing professionals must constantly search for new developments and breakthroughs if they want to stay in touch with their craft.

And there is no better way to stay in touch than hearing compelling testimonies from leading business experts or starting captivating discussions with like-minded peers. This is why we would like to invite you to join us at the Sales and Marketing Success Summit, organised by our partner, Showpad, on the 22nd of May at the Picture House Central in London. You will be able to gain fresh insight on how to successfully transform your sales and marketing operations and better connect with your buyers.

The agenda will consist of several speakers from across the business spectrum who will present interesting success stories and valuable use cases. They will be joined by our own CEO, Jürgen Heyman. He will discuss the growing importance of aligning digital messages within sales engagement and the methodology for developing good solution-oriented messaging as well as how digital technologies can help make this process easier for both buyers and sellers.

If you want to contribute to the debate on the future of sales and marketing, this is certainly an event you cannot miss! Follow this link to visit the event page and register. Places are limited.



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Amandine Moutaud
Author:
Amandine Moutaud, European Marketing Coordinator

Amandine Moutaud is SPI's European Marketing Coordinator. Her mission is to generate demand and increase SPI's brand awareness by coordinating marketing projects in European markets.

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