In this video, SPI’s Mark Hilton explains why focusing on the customer is such an important aspect of SPI’s strategic account management program. He explains, “It’s another way that SPI is bringing the ability for sales organizations to increase their customer centricity and to increase their ability to sell solutions to customers.”

Mark continues, “So, we’re bringing a new way that’s specific to key account managers and to managing larger accounts, but they’re centered around the customer and they’re centered around solutions that we can bring and the value we can bring to customers.”

Learn more about SPI’s Major Account Planning (MAP) program today or contact us if we can be of assistance to you and your sales team.


Carrie Brown
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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