We recently surveyed nearly 800 sales managers and reps to better understand what they need to succeed in 2018. One of the top needs for creating more demand is strong brand awareness. The competitive landscape in most B2B industries is changing faster than ever. Venture capital is plentiful and disruptive new players seemingly emerge everyday. […]
This tool is designed to help sellers clearly articulate the unique value, specializations, and expertise that they bring to prospective buyers, and define what makes them different from other sales professionals.
Many pharmaceutical organizations have been able to develop market communications that meet the criteria of a well-formulated brand message; however, delivering those messages to HCPs and their patients with consistency continues to be a challenge, especially given…