At SPI Health, we’ve worked with many of the world’s leading pharmaceutical, medical device, and medtech companies, to optimize their sales performance. In our experience, we find that one of the challenges that many companies face is accessing decision makers. Shift in Life Sciences Sales Increasingly, physicians are becoming employees of healthcare systems. Thus, they […]
Over the last two years, several companies that we’ve worked with are struggling with a consistent issue – a shortage of qualified leads for the sales organization. There are certainly plenty of demand/lead generation activities and campaigns that they’ve launched. However, they’re just not producing the leads that they hoped to produce. It’s usually not […]
This tool is designed to help sellers identify and plan the optimum audiences, transmission methods, content themes, frequency and cadence for messages that stimulate curiosity and begin conversations with likely buyers.