The following video was produced by John Eades, President of LearnLoft, an online learning company focused on developing the modern professional. A traditional corporate branding goes to position your company and its products and services as a premium offering. When organizations achieve premium status, they’re going to increase their prices while maintaining or even increasing […]
Get started with Social Selling in 2017 by identifying goals against which you can measure your success and building a routine of activities that you can repeat often and track results against.
Editor’s Note: This video was created by LearnLoft (www.learnloft.com), an innovative elearning company focused on developing the leaders of tomorrow. Let’s take a look at a key piece of your personal brand – who you are. The measure of who you are as a professional has quickly become a search on social networks. The best […]
If you missed part one, make sure to read it here! In our first post about call preparation, we discussed the two types of calls: calling for research and calling to get an appointment or lead. We explored the calls for research more in depth so now it’s time to dig deeper into the 2nd […]
Sales and business development roles have traditionally been male-dominated and a competitive job function. Historically, a big part of the workplace diversity dilemma came down to a matter of resources: simply put, there weren’t enough women in the job market. But, while many companies are taking positive steps to improve diversity, it’s important to recognize that much work remains to be done. Last week, LinkedIn released its workforce diversity data report, and the employee makeup is mostly male. In the wake of this report, we wanted to get visibility into our own network and how women are represented.
There is a plethora of information, data, and product reviews at everyone’s fingertips. In order to be successful in today’s B2B sales marketplace, sellers need a new approach to aligning with your buyers. In the recently published book, The Collaborative Sale (by Keith M. Eades and Timothy T. Sullivan, Wiley 2014) sales people are presented with three key roles
A lot of companies are sitting on the fence when it comes to developing a strategy for Social Selling and equipping their sales people with the proper training and tools to make it happen. For those who are wondering what to do next, a fair question is, “What does good Social Selling look like?” Answering that question may help them move off center in order to engage in one of the fastest-growing area of sales improvement.