In this partner video, Phil McCrory describes a recent conversation with a client who had experienced stifled revenue growth in her company. He explains, “She said the reason was that there was little sharing of successes that they had with clients or even knowledge of the vertical titles that they helped.” The client asked, “How are we going to find new prospects if we can’t leverage all of our tribal knowledge?”

What is you company doing to document and then share how you have helped companies or how you could help targeted prospects? If knowledge or expertise within your company remains tribal, you too will stifle revenue growth.




Carrie Brown
Author:
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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