Cross-Functional Strategies to Fuel Your Revenue Engine


Watch Dario Priolo, CMO and Demand Generation Practice Leader of SPI and Emily Wingrove, Director of Marketing at Synthio as they introduce cross-functional strategies to align and enable your teams to meet revenue goals as a unified front. The strategies include:

  • Identifying and engaging with key influencers and decision makers along the entire buyer journey
  • Creating relevant messaging through account-based marketing and trigger-based marketing
  • Optimizing and enriching prospect/customer data for more effective cross-selling and upselling

This highly informative, practical session is packed with lessons you can apply immediately to drive revenue growth.

Carrie Brown
Carrie Brown, Marketing & Demand Generation Consultant

Carrie Brown works with SPI as a marketing and demand generation consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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