SPI hires industry veteran, Dario Priolo, as CMO and Demand Generation Practice Leader

Sales Performance International (SPI) is pleased to announce that Dario Priolo has joined the company in a dual leadership role. Dario will lead SPI’s marketing efforts as its Chief Marketing Officer, and he will also lead a new practice focused on demand generation.

Dario brings over 15 years of experience and has held executive-level roles in other leading companies focused on sales performance improvement. This includes Richardson, Profiles International, Miller Heiman, and The Hay Group (now Korn Ferry). He also has extensive client-facing experience, working with technology and professional services companies to improve demand generation and sales performance.

Dario is a well known thought leader and researcher in the industry and has published hundreds of articles. His most recent research focus has been in the area of understanding buyer behavior and understanding what separates successful, new sales leaders from their peers.

According to Keith Eades, SPI’s CEO and Founder, “SPI is very excited to have a person with Dario’s experience and capabilities join our team. As a member of our leadership team, he brings new thinking and a fresh perspective to help our clients be even more successful.”

On his new dual role, Dario has shared, “I’ve always had tremendous respect for SPI as a competitor. Having worked with other companies in our space, I am truly impressed by SPI’s capabilities and our client first culture.”

Dario is based in the greater Philadelphia area and serves clients globally.

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