The Top 5 Sales Competencies Needed By Sellers Today

In this video, Fred Diamond, Director, and Co-Founder of The Institute For Excellence in Sales describes the top 5 sales competencies needed by sellers today.

“It’s kind of interesting, we find that a lot of sales organizations are looking to invest in their people to help them develop specific skills. How to get better at prospecting, how to get better at positioning, how to get better at networking, how to get better at developing their personal brand and their personal position. But a lot of sales leaders are expecting the sales professionals to do it on their own. To have the initiative to find ways to get better, to do things on weekends, to do things after hours. One of our members told me recently about the 40/20 rule. For you to get to the next level as a sales professional, put in the hard work during the 40 hours, but what do you do in the additional 20 hours to be successful? We find that companies are supportive of that. Companies want to help their employees, their sales teams get better at the art and science of selling.”

The Top 5 Selling Competencies Needed By Sellers Today


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