Channel Partner Management (CPM) is a methodology designed to help channel partner managers to develop and manage a portfolio of partners to generate higher levels of sales results.
CPM provides repeatable methods and tools, and develops the skills required to effectively identify and recruit channel partners, jointly plan for partners’ growth and success, and significantly improve the level of relationship with channel partner organizations.
Standard version vs. Customized version
The standard instructor-led CPM workshop is a three-day program, but it is modular and can be tailored to the unique requirements of each client.
Multiple Delivery Modality Options
CPM can be learned through live instructor-led training (ILT) workshops, or via virtual instructor-led training (vILT) sessions. We find that a blended learning approach that incorporates a mix of delivery modalities produces the best results for skill development and method proficiency.
Channel Partner Management provides channel partner managers with the skills and methods they need to develop a portfolio of productive partners and increase channel sales results. The outcomes of this methodology are new growth in channel sales, higher partner productivity, and a higher level of relationship and share of sales with channel partners.
For more information about the training content, you can download our Data Sheet which includes a topical agenda.