New Study from Sales Performance International Reveals Improved Cross-Selling and Upselling Top Initiative for B2B Sales Teams to Succeed in 2018

June 27, 2018 – Sales professionals want better content and improved executive-level selling skills to expand in key accounts. They are not satisfied being told to “just make it happen” without adequate support.

A new study by Sales Performance International (SPI,, a leading sales training and performance improvement company, revealed improved cross-selling and upselling as the top new investment requested by sales managers and reps to win more deals in 2018.

SPI conducts its annual “Voice of the Sales Force” Survey to identify and prioritize the top sales performance improvement initiatives from the perspective of sales managers and reps. This year’s survey included nearly 800 participants who select initiatives they believe would have the greatest impact on their success in 2018. The top initiatives uncovered in the report, which was released today, are those that received the most votes in the survey.

Summary of the Top 3 Performance Improvement Initiatives by Category: Click here to read the entire article

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