Client Testimonial: Christoph Wegener – SIG Combibloc

I’m Christoph Wegener, Head of Globals Sales and Business Development at SIG Combibloc. We’re global supplier of beverage packaging systems, and as a part of my role, my mandate is to drive global top line growth and the sales coaching initiative, the commercial accidence iniative that we started about one year ago is one of the key leaders that will help us to achieve our ambitious growth targets. So we looked at the number of sales coaching providers and what at the end of the day made us go with SPI are, let’s say, two things. First of all, we felt that the methodology was quite suitable to our needs, to a B2B company that has a lot to do with complex sales processes , multiple stakeholders deciding. And second, what was very important to us was a global rollout, that we have coaches that could provide coaching in local languages in places like Brazil and China, where we felt that a native speaker, someone from the area, from the region, who has the local flavour, the local feel, and the local understanding of how business is done, such a person can also deliver the training.

Related Resources

Whitepaper

White Paper: Radical Sales Transformation: Rewriting the Playbook

Sales organizations find themselves in a world that seems increasingly unstable and less predictable. Highly informed buyers, globalization, technology disruption, and a myriad of other factors have created a world of transient advantage. A key indicator of an increasingly disruptive business climate is that the average tenure of a sales leader is less than two years.

Video

Video: How you Sell is the Last Advantage

70% of CxO’s are ““extremely concerned” or “somewhat concerned” as to whether their company will still be relevant and competitive in two years. (Forbes Insights).

Whitepaper

Executive Brief: You May not Have Time to Transform Sales

Sales organizations find themselves in a world that seems increasingly unstable and less predictable. Highly informed buyers, globalization, technology disruption and myriad other factors have created a world of transient advantage. A key indicator of increasingly disruptive business climate is that the average tenure of a sales leader is less than two years.

Sign up for our Newsletter

Join the 260,000+ people who stay up to date with our email, social media and small business marketing tips. Sign up today for our weekly newsletter.
  • By checking this box I agree to receive information regarding Sales Performance International, products and services. I understand that I can opt out at any time. Please read our privacy policy to access your data rights.
  • This field is for validation purposes and should be left unchanged.

How You Sell Is the Last Advantage