Client Testimonial: Christoph Wegener – SIG Combibloc

I’m Christoph Wegener, Head of Globals Sales and Business Development at SIG Combibloc. We’re global supplier of beverage packaging systems, and as a part of my role, my mandate is to drive global top line growth and the sales coaching initiative, the commercial accidence iniative that we started about one year ago is one of the key leaders that will help us to achieve our ambitious growth targets. So we looked at the number of sales coaching providers and what at the end of the day made us go with SPI are, let’s say, two things. First of all, we felt that the methodology was quite suitable to our needs, to a B2B company that has a lot to do with complex sales processes , multiple stakeholders deciding. And second, what was very important to us was a global rollout, that we have coaches that could provide coaching in local languages in places like Brazil and China, where we felt that a native speaker, someone from the area, from the region, who has the local flavour, the local feel, and the local understanding of how business is done, such a person can also deliver the training.

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