Hope is Not a Strategy

“No longer is being ‘a good closer’ the basis of sustainable success. Instead. it takes the kind of strategic thinking that Rick Page outlines in Hope Is Not a Strategy.”- Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado.

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries – an amazing platform that has helped his message spread like wildfire. This paperback edition of Page’s runaway sales bestseller schools readers in Page’s simple, six-step process for making the sale – no matter how complex the deal or how many people are involved in the buying decision.

Integrating the winning selling strategies used by the world’s top salespeople, Page shows readers how to:

  • Identify and sell to a prospect’s business “pain”
  • Qualify a prospect
  • Build competitive preference
  • Define a prospect’s decision-making process

Related Resources

Population Health and the New Sales Paradigm

Brad Ansley joined Dr. Nash for this Business of Healthcare interview exploring the new health system buying process which has emerged with the population health trend.

Video

Solution Selling® Performance Tools

Effectively prepare, execute, follow-up, and analyze with quality and precision. Solution Selling Performance Tools provide easy to use guides for every step of your sales process.

Video

Executive Brief: Powering the Global Sales Engine – Are You Ready?

Digital Transformation is a Key Lever to Enable Global Capabilities. To remain competitive in global markets with increasingly sophisticated buyers, sales teams must transform to provide a consistently high quality customer and brand experience across the world.

Sign up for our Newsletter

Join the 260,000+ people who stay up to date with our email, social media and small business marketing tips. Sign up today for our weekly newsletter.
  • By checking this box I agree to receive information regarding Sales Performance International, products and services. I understand that I can opt out at any time. Please read our privacy policy to access your data rights.
  • This field is for validation purposes and should be left unchanged.

How You Sell Is the Last Advantage