Resources

How to Use Modern Business Development and Data Insights to Improve Campaign Performance

Generating enough qualified opportunities to achieve revenue goals remains a persistent challenge for nearly all organizations today. However, by combining the use of modern business development methods with advanced market intelligence resources, sales teams can grow pipelines and exceed their targets.

Recently, Sales Performance International (SPI) described how combining modern prospecting and messaging methods with market intelligence capabilities can fill gaps in sales pipelines. Timothy Sullivan, Corporate VP of Business Development at SPI and Erickson Tweedy, Data Specialist at Synthio explained:

· How modern prospecting and message development methods stimulate buyer interest

· How targeted messaging and market intelligence create effective “campaigns of one”

· How market intelligence resources help to identify ideal buyers

· How to discover trigger events that affect buying actions

· How a data health analysis can help you understand the current state of your database, and improve the quality of your lead generation programs

To hear a recording of this important presentation, Fill Out the form!

To view this resource, please fill in the form...

Related Resources

References

Sales Performance International One pager Intro

Sales Performance International (SPI) is the world leader in sales performance improvement and collaborates with leading global companies to drive measurable and sustainable revenue growth and operational performance improvements. SPI's unique integration of world-class curriculum, performance technology, and expert services creates a continuous improvement system for enterprise sales organizations.

Case Study

Client Testimonial: SIG Combibloc, Malcolm Allum

Watch the video to see how Sales Performance International has helped SIG Combibloc improve their way of selling for a better alignment with the market.

Case Study

Client Testimonial: SIG Combibloc, Sylwia Jurys

Watch the video to see how Sales Performance International has helped SIG Combibloc improve their way of selling for a better alignment with the market.

Sign up for our Newsletter

Join the 260,000+ people who stay up to date with our email, social media and small business marketing tips. Sign up today for our weekly newsletter.
  • By checking this box I agree to receive information regarding Sales Performance International, products and services. I understand that I can opt out at any time. Please read our privacy policy to access your data rights.
  • This field is for validation purposes and should be left unchanged.