Industry Growth Benchmarks for Sales Planning
Setting growth targets are an essential. but difficult, aspect of sales planning.
We recently discovered some great research by Professor Aswath Damodaran, of the Stern School of Business at New York University, to help examine growth of revenue and profitability nearly 7500 publicly traded companies over the past 5 years.
The benchmark report conveniently summarizes compound annual growth rates (CAGR) in 95 industries.
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