Population Health and the New Sales Paradigm
Brad Ansley joined Dr. Nash for this Business of Healthcare interview exploring the new health system buying process which has emerged with the population health trend. Spoiler alert: it’s all about committees instead of individual buyers and comparative effectiveness instead of comparison to placebo. All of this leads to a new selling dynamic and new expectation for the sales force. “Buyers in the health care marketplace expect you to be the premier expert and understand the impact to the organization and individuals along the chain in that organization,” says Ansley who has helped hundreds of organizations adapt to the emerging new reality. Fill in the form to watch the video!
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