Population Health and the New Sales Paradigm


Brad Ansley joined Dr. Nash for this Business of Healthcare interview exploring the new health system buying process which has emerged with the population health trend. Spoiler alert: it’s all about committees instead of individual buyers and comparative effectiveness instead of comparison to placebo. All of this leads to a new selling dynamic and new expectation for the sales force. “Buyers in the health care marketplace expect you to be the premier expert and understand the impact to the organization and individuals along the chain in that organization,” says Ansley who has helped hundreds of organizations adapt to the emerging new reality. Fill in the form to watch the video!

To watch the full video click here!

To download the How You Sell White Paper Click here!

Don’t forget to follow us for more updates!

To view this resource, please fill in the form...

Related Resources


Solution Selling® Performance Tools

Effectively prepare, execute, follow-up, and analyze with quality and precision. Solution Selling Performance Tools provide easy to use guides for every step of your sales process.


Executive Brief: Powering the Global Sales Engine – Are You Ready?

Digital Transformation is a Key Lever to Enable Global Capabilities. To remain competitive in global markets with increasingly sophisticated buyers, sales teams must transform to provide a consistently high quality customer and brand experience across the world.


White Paper: Radical Sales Transformation: Rewriting the Playbook

Sales organizations find themselves in a world that seems increasingly unstable and less predictable. Highly informed buyers, globalization, technology disruption, and a myriad of other factors have created a world of transient advantage. A key indicator of an increasingly disruptive business climate is that the average tenure of a sales leader is less than two years.

Sign up for our Newsletter

Join the 260,000+ people who stay up to date with our email, social media and small business marketing tips. Sign up today for our weekly newsletter.
  • By checking this box I agree to receive information regarding Sales Performance International, products and services. I understand that I can opt out at any time. Please read our privacy policy to access your data rights.
  • This field is for validation purposes and should be left unchanged.

How You Sell Is the Last Advantage