Revenue Growth and a Shorter Sales Cycle with Solution Selling®
Exalenz Bioscience knew its market had changed. Care providers always made time in the past to hear about the company’s solutions to diagnose and treat gastrointestinal and liver conditions. Now sales reps struggled to get providers on the phone.
Leaders at Exalenz started to see why. One statistic showed 89% of physicians wanted sales reps to use more clinical studies and principles of evidence-based medicine. Another noted that more than 80% of physicians wanted higher-quality reps.
“Our buyers had changed, but we hadn’t. We needed to get it back in order with what our physicians were telling us they wanted.”
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