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The Future of Sales Training

Research does illustrate that there are positive correlations (at an aggregate level) between the sales training spend and sales performance and single company case studies have demonstrated that improvements do occur in some situations. But, multi-year industry studies also indicate that many, if not most companies, have not realized measurable improvements that have been sustainable. In essence, it appears that sales training does work, but results taper off quickly, and in many cases return to pre-training levels.

When considering a sales training initiative, companies have a clear choice to make. Will you continue to invest in event-based, flavor-of-the month training – or will you make a legitimate commitment to a continual learning strategy – one that may span multiple years and become ingrained in corporate process and culture?

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References

Sales Performance International One pager Intro

Sales Performance International (SPI) is the world leader in sales performance improvement and collaborates with leading global companies to drive measurable and sustainable revenue growth and operational performance improvements. SPI's unique integration of world-class curriculum, performance technology, and expert services creates a continuous improvement system for enterprise sales organizations.

Case Study

Client Testimonial: SIG Combibloc, Malcolm Allum

Watch the video to see how Sales Performance International has helped SIG Combibloc improve their way of selling for a better alignment with the market.

Case Study

Client Testimonial: SIG Combibloc, Sylwia Jurys

Watch the video to see how Sales Performance International has helped SIG Combibloc improve their way of selling for a better alignment with the market.

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