Solution Messaging is a methodology that enables marketing teams to create differentiated positioning messages for their products and services which describe how customers can solve problems and create value. It also enables marketers to provide solution messages to sales professionals, so they can use them effectively in their interactions with buyers.
Solution Messaging helps marketing teams to change their mindset from a product and feature-centric perspective, to one that emphasizes the value of solutions for customers’ problems and critical business issues.
Standard version vs. Customized version
The standard instructor-led Solution Messaging workshop is a two-day program but it is modular and can be tailored to the unique requirements of each client.
Interactive Application Workshop
Solution Messaging is a hands-on application workshop facilitated by a highly qualified consultant. Each SPI facilitator has been certified to rigorous standards, and they each bring years of marketing experience to ensure their credibility and enhance facilitated discussions. Alternatively, SPI can certify client instructors for in-house delivery and coaching, at the client’s option.
Solution Messaging provides marketing teams with a repeatable and practical methodology and skills for generating highly effective, solution-focused messages to customers. The outcomes of this methodology are higher sales of a broader range of offerings in the product portfolio, more successful new product launches, competitively differentiated messages in marketing promotions and sales conversations, more efficient use of sales and marketing resources, and higher operating margins.
For more information about the training content, you can download our Data Sheet which includes a topical agenda.