Selling Solutions to Empowered Buyers

Solution Selling® is a high-performance sales execution methodology, which includes supporting processes, tools, and critical skills development. Designed to keep the customer as the focus of every sales engagement, this program enables selling professionals to substantively increase win rates and revenue production by:

  • Providing higher and differentiating value to buyers – not only by what they sell, but more importantly, how they engage with customers
  • Aligning effectively with buyers at every stage of their purchase decision process
  • Understanding the critical business issues or potential missed opportunities faced by each customer, and providing valuable insight for addressing those issues
  • Engaging transparently with buyers throughout the buying process
  • Co-creating valuable solutions with buyers
  • Collaborating as equals with buyers throughout the selling process, to advise them effectively and efficiently to a good buying decision and business outcome

Standard version vs. Customized version
The standard instructor-led training workshop for Solution Selling® is a three-day program but we can be tailor it to meet your specific requirements and limitations.

Multiple delivery options
Solution Selling® can be learned through live instructor-led training (ILT) workshops, via virtual instructor-led training (vILT) sessions, or online through on-demand eLearning and video-based content.

For more information about the training content, you can download our Data Sheet which includes a topical agenda.

You can also listen to one of our clients:


Contact us to get more info on how to create a sales training which can fit your business.
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How You Sell Is the Last Advantage