SPI-1 Align


Aligning with growth strategy and marketing

Growth strategy / goal and metrics alignment

The first step in performance improvement is defining specific goals that align with your growth strategy.  SPI-1 allows you to establish these goals and metrics, which are imported and tracked over the life of the improvement initiative.

Revenue lever weighting / competency mapping

When goals and metrics are established, we can then weight the four fundamental revenue “levers” in alignment with goals.  Data-driven models automatically recommend competencies that have the highest potential impact on goal attainment for your team.

Marketing and messaging alignment

The final step in alignment is creating a structured set of messaging templates that can be utilized in real-time by the sales team in specific selling situations. 

For each Industry / Role combination that are potential buyers, SPI-1 provide the ability to define:

When messaging templates have been completed, conversation guides are immediately accessible to the sales team to develop high levels of situational fluency for specific buying sponsors.