Launch Effectiveness

Launch Your Product Using a Proven 3-Step Approach!

One of the key challenges that pharmaceutical marketers face when launching a new product is ensuring product positioning is clear and differentiated. Lack of clarity is often the result of…

…while a lack of differentiation is usually attributed to:

The Launch Effectiveness solution is based on a targeted learning model, focusing on improving specific sales competencies that directly impact product positioning, brand messaging, promotion, and execution strategy. Life sciences organizations that implement our Launch Effectiveness solution should expect their sales reps to:

High-Level View of the 3-Step Launch Effectiveness Solution

  1. Sales Talent Audit – Identify/confirm the strategic sales competencies that drive YOUR organization’s business outcomes.
  2. Clinical Sales Foundation – Apply a repeatable, patient-focused, clinical sales methodology by leveraging the principles of EBM within a consultative dialogue.
  3. Solution Messaging – Uncover the true value and differentiation of your solutions and promote consistent messages using various media.

To learn More about these solutions please visit our Comprehensive Programs page