Sales Performance International (SPI) is the world leader in sales performance improvement and collaborates with leading global companies to drive measurable and sustainable revenue growth and operational performance improvements. SPI's unique integration of world-class curriculum, performance technology, and expert services creates a continuous improvement system for enterprise sales organizations.
Sales Performance International surveyed nearly 800 sales managers and reps to better understand what they need in order to succeed in the coming year. One of the top needs for creating more demand is better lead quality. Quality Over Quantity When it comes to leads, Marketers are conditioned to believe