This tool is designed to help sellers clearly articulate the unique value, specializations, and expertise that they bring to prospective buyers, and define what makes them different from other sales professionals.
For forward-thinking sellers, the current signs predict a radically different approach to selling today, not 40 years from now. It is no longer advantageous to ignore the Internet and social media, when so many buyers are using these to find someone to solve a problem or fill a need. Indeed, top sellers are already using the tools at their disposal to win deals vs. their offline counterparts.
“How is social selling any different than plain old selling? We don’t break up selling into little groups; we don’t call it phone selling or email selling, so why are we trying to put social selling in its own box? SELLING IS SELLING!” “It’s a numbers game”, if you are a seller you are quite familiar with this phrase when it comes to prospecting. The idea of casting a wide net in the hopes that you catch a few “fish” has been the mainstay for sellers around the globe for a long time. Advancements in social media have made this process challenging…