How You Sell is the Last Advantage

Nothing is more energizing in sales than having a distinct edge –a superior idea or highly differentiated offering. But, brilliant new “insights” or product advantages have an increasingly shorter shelf life in today’s connected, real-time world. The average lifespan of a company in the S&P 500 has declined from 67 years in the 1920s to 15 years today.

Gartner Research revealed that 53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined. A customer’s interaction with sales people largely dictates this experience. So there is one thing your organization still controls – how you sell.

The question is, “What is your sales organization doing to adapt its thinking and
approach to a world of transient advantage?”


In this white paper, we explore the imperative to create a unique competitive edge through the sales experience. Fill out the form to Download the White Paper.

Check out our Solutions page to see how SPI creates real behavior change in how you sell.

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Video: How you Sell is the Last Advantage

70% of CxO’s are ““extremely concerned” or “somewhat concerned” as to whether their company will still be relevant and competitive in two years. (Forbes Insights).

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How You Sell Is the Last Advantage